Writers’ Tips from Bill’s Workshop Series II

The Essentials of Ads and Promo Here’s something you might know. If not, let me share. For some time, we’ve needed to see an ad multiple times before it resonated—stuck—sufficiently looping in our headspace to motivate us to act, in other words driving us to actually purchase the item being promoted. In the earliest days …

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Crafting Arts

Go into the arts. I’m not kidding. The arts are not a way to make a living. They are a very human way of making life more bearable. Practicing an art, no matter how well or badly, is a way to make your soul grow, for heaven’s sake. Sing in the shower. Dance to the …

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Unexpected Beauty

Unexpected beauty. In a highrise, surrounded by a sky-scraping copse of towers, nature abounds. Gulls soar, fixed-wing on thermals pumped from rooftop HVACs. Summer settles into place, reluctantly, with every shade of green—Irish hues in streetscapes, courtyards, boulevards—while deciduous and conifers sprout tender shoots begging to be brewed in campsite tea. From my concrete aerie …

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The Story of Steve – Part 2 of 2

Six years later, with my pet Steve-the-African-tree-frog, I headed off to grad school, a four-thousand-kilometre drive. Late on the third day, I was stopped for speeding. It was starless dark and the officer used a flashlight to approach our car. I had my license out. Steve was on the dash in his Mason jar. The …

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The Story of Steve – Part 1 of 2

Fifteen years ago Wonderful Magical Words, my first book, was published, raising twenty grand for Make-A-Wish Foundation, for which I’m eternally grateful. Here’s a passage I hope you enjoy, The Story of Steve … “How long do they live?” they’d ask. To which I’d shrug. I imagined Steve would be part of my life as …

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Marketing for Writers

You may not know it but if you’re a writer, you’re an entrepreneur. Whether you publish traditionally or self-publish you’re a business owner, and every business-owning entrepreneur needs to create and promote their brand along with knowing their market. Marketing can be a complex field from finding a local seo agency to possibly help with …

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Bill Arnott’s Beat: Sociable Media: Face-to-Face v Facebook (Part 2 of 2)

Like me, Ringo Starr’s never measured pie in pieces. There’s no bigger piece of the pie, simply endless ingredients for limitless pie. This kind of collaboration’s evident in a number of libraries that offer writers opportunities to showcase their craft, reading from both published and unpublished work. At the Vancouver Public Library (VPL) it was …

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Bill Arnott’s Beat: Sociable Media: Face-to-Face v Facebook (Part 1 of 2)

Something happened when I hit middle age. A knock at the door, someone holding a clipboard, explaining I was required to start using social media – Facebook being a necessity along with nighttime peeing and early suppers. (Not that a clipboard-toting official actually came to call, but I did have a friend strong-arm me into …

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