Writers’ Tips from Bill’s Workshop Series II

The Essentials of Ads and Promo

Here’s something you might know. If not, let me share.

For some time, we’ve needed to see an ad multiple times before it resonated—stuck—sufficiently looping in our headspace to motivate us to act, in other words driving us to actually purchase the item being promoted.

In the earliest days of advertising a single placement could well result in action.…