Bill Arnott’s Beat: Webinar on The Power of Cross-Promotion

Originally presented on September 13th, 2020, This two-hour webinar features Bill Arnott giving a recorded workshop he gave for the Federation of BC and Yukon Writers for both self-published and traditionally published authors. Workshop attendees paid $45, but accessing the recorded session is only $12. This supports the Federation as well as the presenter.

Throughout the webinar, Bill presents his tips on:

  • Marketing essentials – promoting books AND your author brand.

Writers’ Tips from Bill’s Workshop Series II

The Essentials of Ads and Promo

Here’s something you might know. If not, let me share.

For some time, we’ve needed to see an ad multiple times before it resonated—stuck—sufficiently looping in our headspace to motivate us to act, in other words driving us to actually purchase the item being promoted.

In the earliest days of advertising a single placement could well result in action.…